Do-It-Yourself websites and email campaigns work in the beginning. However, as you grow and step into a more professional brand, poorly designed emails will hurt not help! People want to do business with others they feel are successful. A professional email strategy goes a long way.
Email campaigns are meant to entice (and sometimes tease) clients to take an action and/or learn more on your website. Confused buyers don’t buy – and too many words confuse and overwhelm.
We know you have been told to educate and not discount. This is not aways true! Educating should be on your blog. While you can allude to your educational tips with a link to your blog, don’t try to educate in an email. Instead create time-sensitive content that gets your audience to take action!
Because estheticians can be “people-pleasers,” we often shy away from sending too many emails. We don’t want people to get upset and unsubscribe. However, it takes clients 3-5 touchpoints before clients take action. Email campaigns should be sent 4-5 times per month – using different subject lines, at different times of day and retargeting those who do not open.
Do-It-Yourself websites and email campaigns work in the beginning. However, as you grow your brand and step into a more professional business model, poorly designed emails will hurt not help! People want to do business with others they feel are successful. A professional brand goes a long way.
