2024 Online virtual summit

Learn Online From 16 Entrepreneurs Who Grew Their Skincare Business Using Time-Tested Tools & Strategies

Bringing together 16 experts in the esthetics industry to help Esty-Preneurs create financial success and personal happiness in the skincare industry.

WHEN: 2 More Mondays in April 2024 (15th & 22nd), with one-hour online, interactive presentations.

*Recordings available if you can’t make the sessions or missed week 1 & 2.

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Your business will heal you if you let it! This years Esthetic Online Summit is for esty-preneurs that want to connect with mentors, resources and educators – and, perhaps most importantly, want to overcome the limiting thoughts that keep them stuck. It is time for you to thrive!

april 15th

Crickett Enos
The Wax Chick

No Stress Waxing Success
11 AM EST

Everything about waxing is stressful. “What if I hurt my client”? “How do I know if I’m charging enough”? “What if no one wants to get a Brazilian”? Crickett has the answers to these most burning questions.

 

Plus, she will share her personal technique for keeping calm, cool and relaxed in the treatment room.

  • Get solid information that you can take and apply to your business
  • Learn how to provide a safe “no judgement” space for your clients
  • Access advanced training, coaching and advice
  • Be reassured that you are not alone in your waxing struggles.

Beverlee Garb
Esty Web Solutions

Marketing 101 for Estheticians
1 PM EST

Beverlee has been an esthetician, spa consultant, branding specialist and web designer for estheticians and spas. Having bought a failing spa and built it up to a 6 Figure Sale in 2 years, Beverlee knows marketing strategies that work for esty-preneurs

  1. The 4 pillars of successful marketing strategies.
  2. Understanding SEO, succeeding online with your website and other digital strategies.
  3. How to brand yourself to stand out against your competition.
  4. What is “Nichifying” and why it will build your business
  5.  

Panel of Experts
Get All Your Questions Answered

Beverlee Garb, Holly Lou & Tessa Kienow
3 PM EST

These three experts in the esthetics field are here to answer all your questions about being successful in the skincare industry. Over 50 years of cumulative experience, success, and know-how.

  • This panel is here purely to listen to you and answer your questions about being successful as an ESTYPRENEUR.
  • Learn from their mistakes, frustrations and successes.
  • Engage with an interactive panel of experts committed to YOUR success.

Toshiana Baker
Multicultural Spa & Wellness Pros

Integrating Multi-Cultural Insights
5 PM EST

In this captivating presentation, spa professionals will embark on a journey to discover how embracing a multitude of cultural perspectives can elevate their services, attract a wider clientele, and foster a deeper connection with customers from various backgrounds

 

This session is meticulously crafted to provide actionable insights and strategies for integrating multi-cultural wisdom into every aspect of spa operations, from treatment offerings to client engagement, and marketing. Attendees will learn the significance of cultural competency, not just as a moral imperative but as a competitive advantage that can set their business apart in the bustling spa industry.

 

“Global Glow-Up” is designed to inspire and empower spa owners, solo practitioners, and wellness professionals to view diversity as their superpower. By the end of this presentation, participants will be equipped with the knowledge and tools needed to transform their practices into hubs of wellness excellence that celebrate and cater to the rich tapestry of global cultures. Join us to ignite your spa’s global glow-up and leverage the full potential of multi-cultural insights for unparalleled spa excellence!

  • Understand the art of creating culturally competent spa environments that resonate with a diverse client base.
  • Apply techniques for personalizing treatments and services that honor multiculturalism.
  • Determine effective marketing strategies that highlight your spa’s commitment to diversity and inclusivity.
  • Garner practical tips for continuous learning and growth in cultural competence within your spa practice.

Crickett Enos
The Wax Chick

No Stress Waxing Success
11 AM EST

Everything about waxing is stressful. “What if I hurt my client”? “How do I know if I’m charging enough”? “What if no one wants to get a Brazilian”? Crickett has the answers to these most burning questions.

 

Plus, she will share her personal technique for keeping calm, cool and relaxed in the treatment room.

  • Get solid information that you can take and apply to your business
  • Learn how to provide a safe “no judgement” space for your clients
  • Access advanced training, coaching and advice
  • Be reassured that you are not alone in your waxing struggles.
  •  

Beverlee Garb
Esty Web Solutions

Marketing 101 for Estheticians
1 PM EST

Beverlee has been an esthetician, spa consultant, branding specialist and web designer for estheticians and spas. Having bought a failing spa and built it up to a 6 Figure Sale in 2 years, Beverlee knows marketing strategies that work for esty-preneurs

  • The 4 pillars of successful marketing strategies.
  • What is SEO and how to be found on Google
  • How to brand yourself to stand out against your competition.
  • What is “Nichifying” and why it will build your business
  •  

Panel of Experts
Get All Your Questions Answered

Join 4 Industry Experts for Q&A
3 PM EST

Get your questions answered with 4 industry experts: Beverlee Garb, Toshiana Baker, Holly Lou & Tessa Kienow!

  • This panel is here purely to listen to you and answer your questions about being successful as an ESTYPRENEUR.
  • Learn from their mistakes, frustrations and successes.
  • Engage with an interactive panel of experts committed to YOUR success.

Toshiana Baker
Multicultural Spa & Wellness Pros

Integrating Multi-Cultural Insights
5 PM EST

In this captivating presentation, spa professionals will embark on a journey to discover how embracing a multitude of cultural perspectives can elevate their services, attract a wider clientele, and foster a deeper connection with customers from various backgrounds

 

This session is meticulously crafted to provide actionable insights and strategies for integrating multi-cultural wisdom into every aspect of spa operations, from treatment offerings to client engagement, and marketing. Attendees will learn the significance of cultural competency, not just as a moral imperative but as a competitive advantage that can set their business apart in the bustling spa industry.

 

“Global Glow-Up” is designed to inspire and empower spa owners, solo practitioners, and wellness professionals to view diversity as their superpower. By the end of this presentation, participants will be equipped with the knowledge and tools needed to transform their practices into hubs of wellness excellence that celebrate and cater to the rich tapestry of global cultures. Join us to ignite your spa’s global glow-up and leverage the full potential of multi-cultural insights for unparalleled spa excellence!

  • Understand the art of creating culturally competent spa environments that resonate with a diverse client base.
  • Apply techniques for personalizing treatments and services that honor multiculturalism.
  • Determine effective marketing strategies that highlight your spa’s commitment to diversity and inclusivity.
  • Garner practical tips for continuous learning and growth in cultural competence within your spa practice.
register

april 22nd

Kiersten Diggs
Diggs Design, LLC

Growing Your Business
with Social Media

11 AM EST

What if you could improve your business’s reach by thousands if not 100s of thousands of people? With social media, this is achievable. Learn from Meta-certified social media experts exactly how to set yourself apart from the competition, create engaging content, and tips to make your content actually reach your target market.

  • Branding your business: setting yourself apart from the competition and how to implement it.
  • Content creation: how to create engaging reels, coming up with ideas, content calendar, and trends.
  • Posting best practices: expert tips and tricks to get more reach.
  • What a successful social media strategy would look like for you!

Tori Paide
TOMA Essential Skin

Facial Gua & Cupping:
An Acupuncture Approach
1 PM EST

Rooted in Traditional Chinese Medicine, facial gua sha and cupping offers instant, and lasting, toning and lifting results as well as a lucrative increase in revenue for estheticians. Acupuncturists and TOMA founders discuss their adaptogenic skin care line, their proprietary technique, and how to easily incorporate the facial into your business.

  • Understand the importance of clean skincare.
  • Learn about the history of gua sha and cupping from a Chinese Medicine perspective.
  • Learn techniques (video demo) of the TOMA protocol.
  • Learn how you can join our Partner Network and take online and in-person courses with us.

Kiersten Diggs
Diggs Design, LLC

Growing Your Business
with Social Media

11 AM EST

What if you could improve your business’s reach by thousands if not 100s of thousands of people? With social media, this is achievable. Learn from Meta-certified social media experts exactly how to set yourself apart from the competition, create engaging content, and tips to make your content actually reach your target market.

  • Branding your business: setting yourself apart from the competition and how to implement it.
  • Content creation: how to create engaging reels, coming up with ideas, content calendar, and trends.
  • Posting best practices: expert tips and tricks to get more reach.
  • What a successful social media strategy would look like for you!

Tori Paide & Marla Peoples
TOMA Essential Skin

Facial Gua & Cupping:
An Acupuncture Approach
1 PM EST

Rooted in Traditional Chinese Medicine, facial gua sha and cupping offers instant, and lasting, toning and lifting results as well as a lucrative increase in revenue for estheticians. Acupuncturists and TOMA founders discuss their adaptogenic skin care line, their proprietary technique, and how to easily incorporate the facial into your business.

  • Understand the importance of clean skincare.
  • Learn about the history of gua sha and cupping from a Chinese Medicine perspective.
  • Learn techniques (video demo) of the TOMA protocol.
  • Learn how you can join our Partner Network and take online and in-person courses with us.

Tessa Kienow
Dakota Biotech

The Niche Formula – How Finding Your Niche Can Build Profit and Credibility
3 PM EST

In this enlightening presentation, we will delve into the profound concept that “Riches are in the Niches.” Far from being a cliché, this principle underscores the transformative potential of specialization in today’s competitive spa landscape. Through engaging examples and insightful analysis, we explore how businesses and individuals can unlock hidden opportunities by focusing on niche markets and unique areas of expertise.

  • Underscore the importance of specialization and focus on a well-defined market segment.
  • Share common business practices that help a business find their niche.
  • Empower spa-prenuer’s with concrete tools they can use to thrive in their niche.

Lori Vargas, MBA,
360 Wellness Education

Elevate Your Business:
Earn More! Work Smart!
5 PM EST

Earn More! Work Smart! Power of You! Understanding how to earn more and work smart while doubling your earnings. Employ methods and scripts to optimize your business and maximize your wealth. Learn about enhancing the experience, increasing average spend and growing your clientele.

  • Optimize your business with the Power of You.
  • Maximize your earning potential to earn more.
  • Grow your business with focused strategies.
  • Work smart to increase client average spend.

Tessa Kienow
Dakota Biotech

The Niche Formula – How Finding Your Niche Can Build Profit and Credibility
3 PM EST

In this enlightening presentation, we will delve into the profound concept that “Riches are in the Niches.” Far from being a cliché, this principle underscores the transformative potential of specialization in today’s competitive spa landscape. Through engaging examples and insightful analysis, we explore how businesses and individuals can unlock hidden opportunities by focusing on niche markets and unique areas of expertise.

  • Underscore the importance of specialization and focus on a well-defined market segment.
  • Share common business practices that help a business find their niche.
  • Empower spa-prenuer’s with concrete tools they can use to thrive in their niche.

Lori Vargas, MBA,
360 Wellness Education

Elevate Your Business:
Earn More! Work Smart!
5 PM EST

Earn More! Work Smart! Power of You! Understanding how to earn more and work smart while doubling your earnings. Employ methods and scripts to optimize your business and maximize your wealth. Learn about enhancing the experience, increasing average spend and growing your clientele.

  • Optimize your business with the Power of You.
  • Maximize your earning potential to earn more.
  • Grow your business with focused strategies.
  • Work smart to increase client average spend.
register

week 1 completed

Susanne Schmaling
Esthetics Council

Compliance Mastery for Estheticians
11 AM EST

Completed – Replay Available With VIP Package

Terri Wojak
Aesthetics Exposed

Beyond the Service: Retailing for Results
1 PM EST

Completed – Replay Available With VIP Package

Rachael Arnold
World Plasma

The Role of Plasma Energy in Aesthetics
3 PM EST

Completed – Replay Available With VIP Package

Carole DeZarn
Procell Therapies

Microchanneling Mastery
5 PM EST

Completed – Replay Available With VIP Package

Susanne Schmaling
Esthetics Council

Compliance Mastery for Estheticians

Completed – Replay Available With VIP Package

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This class centers on a critical truth: there is no esthetic business success without a thorough understanding of industry regulations, especially scope issues. You will learn about your rights, and responsibilities, emphasizing the legal and ethical standards essential for a successful career.

 

Susanne will help you understand how to grow a business grounded in integrity and excellence, ensuring long-term success.

  • The legal ramifications of not understanding scope and safety issues.
  • Learn how professional ethics and business integrity lead to business success.
  • Understand your rights under the law.
  • Become aware of Esthetics Council as a resource for you.

 

Terri Wojak
Aesthetics Exposed

Beyond the Service: Retailing for Results

Completed – Replay Available With VIP Package

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Retailing products is not about selling, it’s about educating. Recommending products is essential to maintain and enhance your relationship with clients.

 

Having a thorough understanding of how essential ingredients work to keep the skin healthy is a necessity. The healthier the skin is, the more dramatic outcomes will be. Clients rely on estheticians to recommend products that will effectively treat their specific skin conditions and concerns. Getting to know common client personality traits allows you to easily overcome objections and achieve outstanding results.

  • Understand essential ingredients needed for healthy skin.
  • Recognize ways to recommend products for specific skin conditions.
  • Relate to various personality types to communicate effectively.
  • Overcome common objections heard when recommending retail products.

Rachael Arnold
World Plasma

The Role of Plasma Energy in Aesthetic

Completed – Replay Available With VIP Package

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Ablative treatments in the treatment room are becoming more commonplace in the Aesthetics world, especially plasma energy treatments. It is absolutely imperative to be able to navigate this confusing world by being able to know how to identify a true plasma device, select the proper treatment for your clients, and know how to heal the skin properly to give clients the most potential for amazing results.

  • How to identify a true plasma device.
  • How to determine if true plasma or other ablative treatments are a good choice for your clients.
  • How to support your clients skin during the healing process following ablative treatments.
  • How to help clients understand that their home care is just important as what you do in the treatment room. This helps you sell more products and retain clientele.

Carole DeZarn
Procell Therapies

Microchanneling Master

Completed – Replay Available With VIP Package

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Discover the art and science of Procell Therapies Microchanneling. Gain a deep understanding of this cutting-edge technique, its transformative benefits and how to deliver exceptional results for your clients.

 

Whether you’re an experienced practitioner or new to the field, this class will empower you with the knowledge and techniques needed to excel in aesthetics and become the most profitable in the industry. Don’t miss this exclusive opportunity to elevate your skills and leave your clients glowing with confidence.

  • Learn the differences between Microneedling and Microchanneling.
  • Learn the science of Growth Factors.
  • Learn the science behind why we age.
  • Discover solutions to reversing skin damage.

Week 2 completed

Jackie Truitt
Promoitalia

Exosomes and PDRNs

Completed – Replay Available With VIP Package

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Similar to growth factors, exosomes are a vesicle filled with communication delivered to our cells. It tells our cells to produce more collagen, etc

 

PDRN is contained in exosomes and is like a protein to help our skin repair tissue and regenerate itself at a much higher level. It boosts what our body can do on its own.

 

Learn more about these fascinating ingredients!

  • Learn what Exosomes and PDRN are.
  • Learn where they come from.
  • Learn what they do.
  • Learn how they are used in skincare.

Benjamin Knight Fuchs, R.Ph.
Truth Treatment Systems

Melasma – More Than Skin Deep

Completed – Replay Available With VIP Package

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Ben uses his depth of knowledge to allow estheticians to understand how to use nutrition for healthy skin.

  • Understand nutrition and the skin.
  • Learn how to use nutrition for keeping skin healthy and youthful.
  • Learn how to use nutrition for skin diseases.
  • Learn how to use topical nutrition.

Emily Fritchey
Sunshine Botanicals

Clinical Skincare From a Botanical Perspective

Completed – Replay Available With VIP Package

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In the ever-evolving landscape of holistic skin therapy and wellness, medicinal botanical ingredients are emerging as the new “power tools”. They pair perfectly with aesthetic devices to treat aging and problem skin conditions.

 

Incorporating these powerful ingredients and techniques into your practice will perfectly position you to meet consumer demand for serious corrective skin care – without the chemicals, sketchy ingredients and invasive procedures. Evolving consumer preferences for healthy alternatives to chemicals, injections and surgery have created a demand for healthy, holistic alternatives that will position your practice for future growth in the exploding beauty and wellness market.

 

In today’s world of influencers, TicTok and confusing information, estheticians are starving for authenticity, information and education they can trust. Emily brings her many years of expertise to teach you a new, holistic way of approaching skin conditions.

  • Learn how to match ingredients to skin conditions for optimal results.

  • Learn how to simplify your back bar and elevate your results.

  • Elevate your approach by integrating time-tested herbal remedies into your treatments, creating a harmonious synergy with state-of-the-art advancements in technology and treatment devices.

  • Enhance the efficacy of your treatments, while establishing a deeper and more meaningful connection with your clients.

Candace Cappel
Cincinnati Institute of Esthetics & Nails

Transitioning to Solo and Beyond

Cancelled

Jackie Truitt
Promoitalia

Exosomes and PDRNs

Completed – Replay Available With VIP Package

purchase vip

Benjamin Knight Fuchs, R.Ph.
Truth Treatment Systems

Melasma – More Than Skin Deep

Completed – Replay Available With VIP Package

purchase vip

Emily Fritchey
Sunshine Botanicals

Clinical Skincare From a Botanical Perspective

Completed – Replay Available With VIP Package

purchase vip

Candace Cappel
Cincinnati Institute of Esthetics & Nails

Transitioning to Solo and Beyond

Cancelled